MediaPost: Breaking Down The Walls Between Interactive And Traditional
Chris Schroeder, publisher and CEO of WashingtonPost.Newsweek.Interactive, preaches to the choir at DoubleClick's Insight conference, saying that research and his experience suggest that advertisers should be spending 15% of their budgets online. Hey, I'm on board. I just wonder if anyone with that decision-making ability was even in the room.
(Whoops; I didn't see Steve's use of the same "preaching to the choir" cliche (below) before I posted this. Oh well, great minds think alike, even if that means hackneyed cliches.)
