The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

MakeGood Software Eaten Up by Quantcast

In a move that moves Quantcast close to the ad performance measurement came, the firm
purchased the ad trafficking, verification and effectiveness system of MakeGood Software.

The terms of the purchase have not been disclosed.

MakeGood was started by Jeff Coon four years ago, who had previously been sales director over at He and his small staff of three others will be joining Quantcast.

For its part, Quantcast is positioning the purchase as an effort to better push its clients toward an ability to sift through "big data," the marketing term that in the last quarter has become the must urgent concept to pursue.


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research