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Major E-Newspapers Fret over Subscription versus Ad Model

Reuters reports that the New York Times is considering whether or not to make its free-with-registration site subscription-based. "It gets to the issue of how comfortable are we training a generation of readers to get quality information for free," said publisher Arthur Sulzberger Jr. in comments to be published imminently in a BusinessWeek story. "That is troubling." The Wall Street Journal has also been wringing its figurative hands over its decision to remain subscription-based. It has a successful business with about 700,000 paid subscribers, but worries that the New York Times's model may be superior, as it has been able to collect about 20 times the readership, which can be better monetized nowadays with a recovering online advertising market.

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