To increase the engagement level among online readers, magazines are adding wiki-style reference pages to which readers can contribute, reports MediaPost.

On sites such as Forbes, Food & Wine and others, wikis allow community members to contribute to a topic's knowledge base. Readers can also update organizational charts and corporate ownership hierarchies.

The unlimited publishing space and communal nature of a wiki mean that people can interact with each other in a way that isn't available even on social networks. By making this information available publications can also increase the loyalty and return visits on a site as people seek new information.