Robin Good: Madonna Sanctifies Ethical e-Marketing
Very cool:
Madonna has started selling her new antiwar single "American Life" on her own Web site charging $ 1.49 for a high quality MP3 file with no strings attached…
What is most interesting is that a novel supporting marketing program called Madonna Project allows end users to actually resell Madonna's single on their sites!
Micro-payments for micro-content, and tapping the power of P2P, blogs, affiliate marketing and the rest. Surprisingly smart, I'd say.