The Madison Avenue Journal, launched in beta in September as an e-zine that "illuminates the impact of Mad Ave culture on popular culture," this week announced its official launch with a readership of 2,000+ senior management-level marketers, ad agency, and media executives, reports MediaBuyerPlanner.
The Journal is also publishing a blog-like debate forum, a two-part discussion on "convergence vs. divergence," which will give way to an ongoing Great Debate and encourage readers to voice their views on the topic.
Wendy McHale, founder and publisher, says of the publication, "We created The Madison Avenue Journal to offer thought-provoking examinations which are separate and distinct from other journalistic newsletters which people largely skim through. We don't publish news; we publish views." She has held senior sales and consulting positions at InStyle, Architectural Digest, Brides, and Vogue.
The Madison Avenue Journal expects to have more than 10,000 unique visitors/month and 50,000 page views within three months. It is part of Watershed Network, which publishes or is affiliated with other online marketing newsletters, including AdRants, MarketingVox, MediaBuyerPlanner and others.
