Madison Avenue, in its search for continued relevance, is turning to and investing in search engine marketing, with more and more agencies and parent companies beginning to offer search marketing services internally rather than having clients go to independent specialists, writes the New York Times. The latest big agency to enter the search arena is OgilvyOne Worldwide.
OgilvyOne has formed a dedicated unit, NeoSearch@Ogilvy, within Neo@Ogilvy, a global digital and direct-marketing division announced last month. Clients include Allstate, Cisco, I.B.M., Novartis and Sprint Nextel.
NeoSearch@Ogilvy plans to have 300 employees by the end of the year - via internal growth and acquisitions - in Australia, Britain, Canada, China, Germany, India, Japan, Mexico, Singapore and the U.S., among other markets.
