Email marketing solutions provider Lyris Technologies, a subsidiary of J.L. Halsey, this week announced Lyris ListManager 9.0, in part developed using a combination of AJAX and Flash. Accessed via a web browser, ListManager 9.0 has the full functionality of an installed application, the company said. ListManager 9.0's features include the new ListManager Engagement Index, which evaluates how effective a campaign has been in captivating its target audience.
Other features are the Report Dashboard, which provides comprehensive campaign results; advanced A/B split testing capabilities with a wizard-driven interface; a reengineered mail queue, with sending speeds up to six times faster than before; and one-click navigation.
Prior coverage:
- Lyris: Email Delivery Rates Increase
- Having Bought Lyris, Halsey Now Buys EmailLabs
- Lyris: Q2 Email Delivery Rates Steady
- Legit Emails May Look Fishier than Phishing Scams
- Lyris to Be Acquired
