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Lyris Buys Email Deliverability Firm

ClickZ: Lyris Buys E-Mail Deliverability Company

Lyris Technologies, an email service provider, announced it bought Piper Software, an application service provider of email deliverability services. Lyris hopes to cross-sell Piper products - like its QuickProofs tool that determines whether an email got blocked, delivered to an in box or even if it was sent to a spam folder - to its more than 4,000 clients.

Related Topics

e-mail marketing
measurement & analytics
tools & software
technical innovation
spam & anti-spam

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