High-end brands have been reluctant to take to social media to attract or interact with customers, fearing an erosion of their image. That is changing.

One area that hasn’t had this problem, however, are apps – luxury brands from auto makers to watch designers to high-end cosmetics producers have developed some presence for the iPhone. One example is Chanel’s newly-launched photo booth Facebook app for its lipstick line, Luxury Daily reports.

Consumers with Webcams can pose for a series of four photographs and share on their Facebook walls. They pick a tint, and a selection of words including “boy,” “aventure,” “liberte” and “monte carlo,” for the picture. .

Other High End Apps

Elite Choice looks at ten other luxury apps in this post.

They range from Hublot, one of the first luxury brands to launch their app for iPhone, to Omega,  Rolls-Royce to  Tiffany & Co.