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Lumascape Graduates to Dynamic Valuation Analysis | DIY: Pivot Table How-To | Robot Buying Systems Selling 80 Percent Dreck

Ad Tech:

  • The Luma guys are at it again, charting the ad technology firms, putting them in boxes, making spreadsheets, and now throwing in valuation progress versus at tech category and other interesting dynamic measures. It's more financial-market driven, but marketers will find it insightful as well. It beats the pants off of the old-style collection of logos in boxes.

Marketing Skills:

  • And speaking of spreadsheet analyses, Search Engine Watch published a quick guide to what marketers need to know about pivot tables, the powerful data driving structures that so many people hope their interns know how to do because they've been too lazy to learn themselves.

Robot Invasion:

  • Realtime bidding can make large buys across very diverse media avails easy, but the aggregating technology also makes it easy to place useless media up for sale with less scrutiny than would otherwise be applied. Summing up the six major types of bogus media found on exchanges, Encore Media Metrics' Steve Latham indicates that RTB markets are giving advertisers a qualified impression only about 19 percent of the time.

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