How Loyal are you?

Email marketer Loyal Rewards has earned accreditation under Return Path's Sender Score Certified whitelisting program.

To qualify, Return Path evaluated Loyal's list maintenance, security, authentication records, inclusion of unsubscribe options on every email, and consumer complaint history.

With the DMA reporting a drop in email deliverability for the second time, email marketers must do everything in their power to make sure relevant messages reach recipients.

Loyal Rewards lets retailers run email marketing campaigns without the need to maintain their own email lists, employ a graphic designer or assume mailing responsibilities.