MediaPost: Looksmart Develops Product That Fits Into Fast Changing Search Landscape

Looksmart is joining the auction based paid placement marketplace with a new paid placement product. The paid listings will be shown on Looksmart as well as syndicated on several partner sites. Previously, Looksmart paid placement sponsored listings were non-auction listings sold to larger advertisers. Now all advertisers will compete for traffic in a similar fashion to Google's AdWords.