DM News: Circulation Auditor Changes Name to BPA Worldwide

BPA International will change its name to BPA Worldwide after nagging fears that some markets use the word "international" to mean "foreign," rather than to imply the company operates across many countries. BPA, a non-profit, competes in an ancient rivalry with the Audit Bureau of Circulation. Stein Rogan & Partners helped guide the rebranding for the 73 year old firm.