Scrabulous in action.
What's in a name?
EA is churning out casual games for toymaker Hasbro, reports GameSpot.
In addition to console versions for Nerf and Littlest Pet Shop, multi-platform versions of Monopoly and Scrabble will hit mobile phones and the web via Pogo.com.
Last month Hasbro asked Scrabulous, a popular app-based game on Facebook, to shut down. The game is still running today.