As anticipated, Lonely Planet has launched LonelyPlanet.tv, an online community featuring Lonely Planet TV programming, user-generated videos, blogs, forums, ratings, geo-location information and other applications, writes MediaPost.

The new site is designed to enable travelers to easily share their own videos and experiences, even while on the road, as well as comment and rate professional and user-generated content.

Lonely Planet is offering two main advertising packages: a standard one that includes a banner and skyscraper plus Quigo contextual ads, and a premium package that includes banners and skyscrapers and enables "ownership" of a specific channel or content area.

A second sponsorship campaign option enables commercial use of LonelyPlanet.tv, in which a brand can make its own videos available to the site's audience.