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A section of London along the Thames River now has free Wi-Fi available to its citizens, thanks to a unique partnership and business model, reports BusinessWeek.
The service is provided through the partnership of free-hotspot.com and wi-fi infrastructure company MeshHopper.
The cost of connection is supported entirely by advertising. In exchange for 15 minutes of free connectivity, viewers watch a 15 to 30 second ad. If they decline, they simply pay a small fee.
Paid access is slightly faster, but improved connection speeds have been promised for later this summer.
This is the latest free Wi-Fi spot set up in Europe by free-hotspot.com, as well as the largest to date. The company operates 1,500 smaller such zones around the continent, with more coming.
