The online media and marketing industries will greatly benefit from the news that London has been awarded the 2012 Olympic games, with media websites covering the run-up to the games and the event itself, along with tourism and travel websites, set to benefit most, writes NetImperative. Of course, advertisers and official sponsors connected with the games are set to benefit as well. If the recent Live 8 Concerts are an indication, online webcasting will draw huge audiences; meanwhile, internet TV will likely have taken off by 2012, and will take a prominent role in broadcasting the games and offer advertisers vast opportunities to ply their wares.

Currently, the top results for "London Olympics" are the official London2012.org site, followed by the British Olympic Association, Londonolympics2012.com (an amateur site) and an anti-bid site called NoLondon2012.org. The top site on Google for a search on "London" is VisitLondon.com, followed by LondonTown.com and ThisisLondon.com.

Traffic to the official London 2012 bid site has soared, and the site was briefly shut down after being swamped. The award-winning site was designed by interactive agency Syzygy, and its search engine marketing strategy was provide by Netrank.