Local search company Interchange has added ShopLocal's shopping information to its Local.com listings, reports ClickZ. ShopLocal, owned by Tribune, Gannett and Knight Ridder, distributes online versions of offline newspaper circulars via some 200 affiliate media, search, and shopping sites. As a result of the new partnership, ShopLocal advertisers will have their promotions and deals distributed to Local.com users.

In a partnership announced last month with PointRoll, ShopLocal's ads will also be distributed via the "PaperBoy" rich media ad unit.