Two-thirds of consumers who researched local stores and services online also relied on TV and newspapers, according to a study by Dieringer Research Group, reports MediaPost. However, local online ads appeared to persuade shoppers more than ads in other media. Apparently, by the time online local shoppers go online, many have narrowed their focus: seventy-two percent say they usually have a product in mind, 41 percent say they usually have a brand in mind, 35 percent say they usually have a store in mind.