A Borrell study predicts local online advertising will rise 46 percent this year, more than twice the rate at which general online advertising will increase, according to a PaidContent review. It predicts local online ads will hit $3.9 billion, including about $329.5 in paid search. Daily newspapers are pegged as the biggest beneficiaries of the new revenues, joined by local TV firms and a diminishing yellow pages group. The figures fly in the face of older Jupiter predictions made by that firm's harbinger of local search doom, Nate Elliot.
