Bad news for
Flash landing pages

Google has announced it will soon incorporate landing page load time as a factor in its quality score for AdWords.

The AdWords quality score influences an ad's position on the Google network and in search engine queries. It is also used to calculate a keyword's minimum bid.

Those with on iFrame or Flash-based sites or sites with "heavy" code (data that takes a long time for browsers to interpret), may see an increased cost per click (CPC) for high-traffic campaigns, reports DM News.

The change will also hurt advertisers that use third-party or redirection technologies to track revenue and different keyword metrics.

Range Online Media's Price Glomski told DM that the algorithm change could increase CPC costs by as much as five percent for some.

Google will notify marketers on the "poor side" of its requirements when it implements its plans in "about a month," wrote DM News, reporting on an interview with product manager Clay Bavor of Google.