Digital agency R/GA, a subsidiary of Interpublic Group, has made Liz Sivell the creative director of its London office. Sivell — who reports to ECD James Temple — will pay special attention to the global Nokia e-marketing account.
Prior to this appointment, Sivell was CD for London's Profero, where she focused on introducing clients to digital.
Forrester recently named R/GA one of the top interactive agencies, with analyst Sean Corcoran praising the three-year-old shop's "strategic skills, execution and development capabilities, measurement and analytics skills, social and emerging media prowess, unique company visions, and high client ratings."
Others were Ogilvy Interactive, Sapient Interactive and VML.