LiveJournal has been selling ads on its site since April, but now the blogging website will also add sponsored communities and sponsored features such as text messaging integration.

The first sponsored community on LiveJournal is hosted by Warner Bros. for the movie "Science of Sleep," ClickZ reports. The sponsored features will be applications and features on the site that vendors will provide in exchange for "this feature made possible by this company" recognition. The first sponsored feature is Amp'd Mobile's SMS integration with LiveJournal, allowing Amp'd subscribers to interact with LiveJournal users via text messaging on their cell phones.

When the decision was made to open up LiveJournal to advertising earlier this year, users were given the choice of an ad-free service that would cost a certain amount, or a free service that would offer less functionality and would display ads.

LiveJournal says only 1 percent of its users have chosen the paid, ad-free version of the service so far.