Onto bigger, better things

Concert promoter Live Nation has made its own contribution to the DIY online ad network market.

The promoting crew-cum-management company — which signed Jay-Z in a 10-year contract last month — will tap a roster of local concert marketers and invite them to become online advertisers.

Live Nation's ad network allows local promoters to run targeted campaigns for upcoming concerts. Options include banner, text or interstitials. With the Live Nation eFan Finder, marketers can manage where ads run and how well they generate clicks.

The Live Nation ad network is powered by AdBrite, which began working with Live Nation last year.