ClickZ: Critical Questions to Ask Before Renting a List
Here's a good reference article that provides a list of consideration points when renting an e-mail list. So, check this before you rent:
- How and where is permission collected? Are lists opt-in?
- How often do individuals on the list receive offers?
- Are new names added regularly? Are unsubscribes removed promptly?
- Is the list exclusive to this manager?
- What does the sender line look like?
- How does the list manager ensure proper message delivery? What's the average undeliverable rate?
Check the article for more enlightening tidbits.
