B2BMarketingBiz: Business eCommerce on a Tiny Marketing Budget: How Liquidation.com Flourishes
Liquidation.com grows traffic through these tactics:
Search engine marketing
Public relations
Print ads
Renting email lists
Then then focus on conversion:
Simplifying name capture
Two regularly scheduled email programs
Promoting "trust-building" elements
One interesting element is that "a small segment of visitors bid on an auction the very first time they click to the site, a large percent bid within the first 30 days of their first visit, a significant number bid within 30-90 days, and then conversions drop off sharply after that." Make sure your tracking procedures are in tune with the length of your sales cycle. Tracking what happens just after the click is just part of the story.
