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Lionsgate to Include iTunes Files on DVDs


In league with Jobs

Independent studio Lionsgate has cut a deal with Apple to include iTunes Digital Copy files on DVD and Blu-ray releases of its films.

The files enable users to port films onto iTunes for use on a Mac, PC, iPod, iPhone, or Apple TV, according to PC World.

Lionsgate will launch the special edition DVD and Blu-ray release of "Rambo" and "The Eye" with the iTunes files in May and summer respectively, with plans to launch other iTunes-ready films later this year.

Files can be transferred by inserting a Lionsgate DVD into a computer and entering a code into iTunes. The movie is automatically copied to the iTunes library. DVDs can only be transferred to one iTunes library.

Lionsgate is the second film studio to form such a relationship with Apple. In January, Twentieth Century Fox made a similar announcement.

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