In an effort to pursue new forms of distribution, indie film studio Lionsgate is investing in video-sharing site Break.com, reports Globe and Mail.
Break.com allows its 18-34-year-old male target to upload videos, putting the studio into the business of user-generated video. In the deal, Lionsgate is trading $20 million of its shares for an approximate 40 percent stake in the video-sharing site.
Lionsgate plans to "strategize innovative opportunities" to promote its new films and TV series, allowing the studio to show Break's 17 million monthly visitors its library of 11,000 films and TV episodes.
