LinkedIn users will now be able to see stories related to their industries, syndicated from NYTimes.com, from within their LinkedIn accounts. Based on profile information, the five latest New York Times articles most relevant to them will appear under a branded headline.

Social networking users can also share and discuss stories with one another in a new sharing tool.

Observing the liaison would enable the paper to more efficiently target the business community with advertising, New York Times SVP and Chief Advertising Officer Denise Warren said, "Advertisers are constantly looking for context, content and quality brands and this approach delivers just that."

The LinkedIn relationship may also give the Times an opportunity to hit Baby Boomers, which are reportedly less interested in blogs and social networking than younger generations.