LV: Visors remain an arguable "in"

Lillian Vernon added a tag-based customer review feature to its website from PowerReviews, reports DM News.

The patent-pending customer review service identifies reviews that are written by "verified buyers," provides assistance from product users to help shoppers narrow product selection, and gives recommendations from "people like you" to help shoppers make decisions that suit their needs.

PowerReviews also sends out post-purchase emails inviting Lillian Vernon customers to write reviews. PowerReviews then creates keyword-intense pages around reviews for each product to drive search optimization results.