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Like 'Teen People,' Shuttered; Merged with

When Teen People was shuttered in 2006, publisher Time Inc. said the magazine would continue to exist as a web destination; now, less than a year later, will be folded into

Visitors to the teen site will be directed to, where they will be able to find teen-focused stories that will still be branded as, writes MediaWeek (via MediaBuyerPlanner). advertisers will be offered the chance to move their ads to

The thinking behind the change is that teen-centric stories on do very well, says Mark Golin, editor of If there is teen traffic to, as well as to - which is a larger site - "why not combine and have the teen traffic going to one place?" he is quoted as saying. had 435,000 unique visitors in March last year, but this year it didn't meet the minimum sample size standards needed to project audience size per Nielsen/NetRatings.

ElleGirl, which also folded its print edition last year, is on track to double its revenue in 2007 over the previous year, and has claimed new advertisers such as Target and CoverGirl since its relaunch in October.


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