Lightningcast has launched a mobile video advertising solution that the company says enables mobile providers to insert ads into both real-time broadcast content and on-demand clips, iMedia report. It says the solution is platform and device agnostic, but some advanced capabilities may be available only to those mobile service providers that have the technology in place to support them. Lightningcast clients include AOL, ABC News, Microsoft and MTV Networks. In the last year, Cingular, Sprint, Qualcomm, AT&T and Verizon have announced mobile video platforms. Stats from ABI Research show as many as 250 million customers by 2010 for mobile video services.