Lightningcast has launched its InStream internet video ad network, hoping more brand advertisers will run online spots on smaller websites, writes AdWeek. The participating sites show about 100 million videos per month, and the network is running pre-roll ads on over 50 affiliates, from Scripps newspaper sites to niche sites such as CelebrityGolf.com and MaxPreps.com, according to Lightningcast.
Advertisers running campaigns on the InStream network include AOL, Capital One and Rolaids.
The network allows advertisers to choose categories of sites or specific destinations.
Lightningcast provides video advertising platforms for AOL and MSNBC.com and hopes to use that foothold to build an ad-sales network. "We think our technology platform puts us at a unique advantage," said Aimee Irwin, vice-president of marketing and operations.
