In the largest media buy that the network has undertaken for an original movie, Lifetime and Carat Fusion have developed an extensive online campaign for the upcoming miniseries, Human Trafficking, reports MediaWeek (via MediaBuyerPlanner). The Flash-based ads are running on news sites like Washingtonpost.com and Newsweek.com, promoting the premiere on Monday, October 24.
According to Carat, seeing the ads on news sites lends the program weight in the eyes of viewers, though there are also ads on entertainment sites such as Yahoo's.
The campaign also features an expanded trailer and interactive menu allowing users a closer look at characters in the film. Carat said approximately 65 percent of page viewers have interacted with the ad. On Newsweek.com, the average amount of time spent with the ad was more than two minutes.
