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Lexus Moves Budgets Toward Online

iMedia: Lexus Shifts Ad Dollars from TV to Web

Jim Meskauskas reveals in great detail the motivations behind the Lexus move to apportion ad budgets from TV to the web, showing how 70 to 80 percent of the luxury car buying audience uses the web to help make purchase decisions.

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Lexus Moves Budgets Toward Online

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