Lexus is launching a new interactive campaign that puts pedestrians in the middle of a virtual car wreck, reports PROMO Magazine.
The campaign uses video screens installed in storefronts that show a car accident that seems to crash through the store window. Passers-by can then use body language to undo those wrecks. The technology for the outdoor displays was created by Monster Media.
A similar concept will be used at Lexus's ActivelySafe.com website, where visitors can reverse time on the damage done to a RX 350 SUV with their mouse.
Both are part of the Actively Safe campaign that the company will formally launch April 1.
