Internet Retailer: eBay leads in visits to online shopping sites
AdRelevance reports that Levi Strauss came out on top for consumer goods online advertising in the third week of August, with about 77 million impressions, followed by Goodyear with 60 million and Nestle with 33 million. The Levis figure would translate to a 16 billion impressions annualized figure. The Nielsen figures for consumer goods get confusing after third place, as several media companies enter the mix, possibly skewing the remaining figures with barter advertising inventory.
