ClickZ: Are ROS Banners the Next Pop-Ups?

Where Web properties were once willing to accept most every ad placement and bend nearly every rule to satisfy advertisers and capture those coveted marketing dollars. Now they are starting to run a much tighter ship — and not just when it comes to pop-up advertising. The latest Web property to amend its ad offerings is Ask Jeeves Inc., which has not only dropped pop-ups but has also removed all run-of-site (ROS) banners from Ask.com. […] As the online advertising industry continues to grow and our ability to effectively target our desired audiences improves, less-targeted forms of advertising will inevitably become obsolete.