AdWeek: Burnett President Steps Down

Bob Brennan

Bob Brennan, president of Leo Burnett and a one-time key member of the small, subversive Interactive Marketing Group that first sparked the ad giant's forays into online media, stepped down in what has become a fairly regular management turnover for the agency. Brennan rose through the ranks with what was then unprecedented quickness, known for his cleverness and aggressiveness, in a company that stressed slow and steady career growth.

In the long, storied history of Burnett, Brennan became one of only a handful of media people gain the senior-most management ranks, which have been dominated by creative and account people. He helped bring some of Burnett's largest clients into the interactive marketing discipline, helping clients like McDonald's see the value of the new medium.