On the heels of Sony's announcement of a massively multiplayer online game/virtual world for its Playstation 3 comes word that popular toy Lego will launch its own MMOG in 2008.
The Lego Group announced that it has established a working relationship with NetDevil to create an MMOG experience for the Lego Community, reports Game Daily (via psfk).

"The Lego brand represents construction, creativity and problem solving - values that complement the MMOG market," said Lisbeth Valther Pallesen, EVP, Community, Education and Direct Division, Lego Group.

Based in Louisville, Colorado, NetDevil is an independent game developer that specializes in MMOGs.