Mad: BBH launches into TV programmes (Subscription required)

Bartle Bogle Hegarty (BBH) is venturing into the production of ad-funded television programmes after hiring former Virgin Radio executive Mark Boyd as head of content to help the agency begin promoting its brands through programming rather than paid-for advertising. […]

Grey Worldwide is beginning to look at similar projects, with the announcement last week that it was to produce a 13 part ad-funded television series for software company Oracle, featuring interviews with business entrepreneurs including EasyJet boss Stelio Ioannou-Haji and Virgin's Richard Branson. The series is called 'The Players'.

At BBH, Boyd will be responsible for liasing with clients and production companies. "The agency is committed to offering its clients connections beyond traditional advertising, and is already working with commissioners, producers, talent and other rights holders," he said.