The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Leaderboards 2nd Most Popular Ad Size

MediaLife: On the web, bigger must be better

Adrants pointed to a MediaLife story on a DoubleClick study indicating that the use of the newer and larger "Leaderboard" banner size quadrupled over the course of 2003, becoming the second most popular ad size on the internet. Interestingly, the Leaderboard size tends to generate only an average of a 0.2 clickrate, where the older and smaller banner size garnered a 0.4 clickrate. That figure is subject to much influence, however, by what sort of advertisers use the new size (branding rather than direct marketing) and where they are placed (consumer sites rather than B-to-B sites).

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research