MediaPost: How To Spot A Fraudulent SEO Firm
MediaPost interviewed a Range Online Media executive to find out just which search engine optimization strategies are considered forbidden by the big search engines, potentially leading to a company's blacklisting. Director of Search Engine Optimization Anthony Muller laid out five main strategies that some SEO firms use as shortcuts. To avoid firms using these tactics, Muller recommends asking for proposals from at least five firms and to avoid the ones that claim proprietary and undisclosed technologies.
