LLRX.com: Are Blogs Right for Law Firm Marketing?

LLRX.com published an excellent transcript of a round-table discussion among several lawyers and online marketers about blogging for law firms. It covers a lot of ground, from the basics of blogging and RSS syndication to more subtle points on who is best suited for blogging and how they can be used for marketing purposes. My favorite quote is from blogging lawyer Dennis Kennedy, who writes:

I look at all the difficult parts of running a successful web site that blogs almost by their nature solve, and it amazes me. Fresh, changing content; better search engine placement; publicity that makes it easy for people to return to your site; great design because of the standard templates; and ease of maintenance. All the things that we’ve been preaching over the years get handled nearly automatically through the vehicle of a blog.