Congress welcomes
the Google overlords

After a handful of hearings, the US House Small Business Committee decided not to regulate online advertising, preferring to let market forces play out, reports ClickZ.

The committee listened to a number of witnesses, all of which argued that users decide which platforms succeed or fail over the internet.

Asked point-blank about Google's dominance in the field, many witnesses stuck to their guns, asserting users have given Google its market leverage. One Congressman said federal regulation may unintentially make Google stronger — by discouraging smaller rivals to the field.

The Committee said it would continue to monitor the competitive landscape of online advertising.