Marketers and content producers are tapping into the power of the Latino market by reaching them via mobile devices, reports AdAge.

Latino users spend more on mobile services and take advantage of more features like videos and ringtones than the general market. That's leading marketers to explore text, video or other methods to reach that audience on their mobile devices.

One popular tactic is to create new or repurpose existing TV content for cell distribution. Such tactics are being executed not only to bring in the audience for the creator but also for the advertiser piggybacking on that content.