Hispanics have inched past the average when it comes to the proportion of American consumers who subscribe to broadband internet service, reports Marketing y Medios (via Consumer Lab), citing a Horowitz Study.

The research breaks out data for white/non-Hispanic, black/African American, Asian and Hispanic users, and shows that Hispanics lead in broadband penetration with 58 percent - four percent higher than the average, and two percent higher than non-Hispanic whites.

Incredibly, the findings are nearly double what the study found last year, when only 30 percent of Hispanics were reported to have high-speed internet access.

The typical Latino broadband user falls in the "Connected Multiculturals" segment and has an average age of 33; some 64 percent are English-language oriented, and they spend an average 33.8 hours online every week.