Playing close to the hilt

CondeNet shall use Verizon Wireless' V Cast to re-purpose content from its publications, reports Mediaweek.

CondéNet's V Cast channel will feature video clips from proprietary sites like Style and Epicurious. Users can access them on-demand in V Cast's lifestyle section.

Availing CondéNet videos to V Cast subscribers is one way to position its brands in front of people that pay more attention to their mobile devices than to pricey titles at the grocery store check-out line.

In previous efforts to expand beyond print, last year CondéNet increased the video offerings on its publication-oriented websites, then launched a YouTube channel to consolidate them.