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Last Minute Tips to Goose Site Speed

As the shopping season heads into the third week of December, online retailers are finding consumers more willing than ever before to shop via the Internet—unless that is, the site is question is slow.

Compuware Gomez found that site slowdowns were endemic on Cyber Monday. "E-commerce sites slowed more than ever in the cyber onslaught," a Compuware spokeswoman told Internet Retailer.  "Most had real trouble scaling to meet demand, but J.C. Penney had little performance degradation."

There are ways online retailers can still bump up their site speeds, even at this late date, writes Fox Business.

Suggestions include checking third-party content and your own content to reduce the size of images where possible and compress text files such as HTML, JavaScript and CSS files. Also check JavaScript executions—it is a big source of performance problems.

Other tips, according to Fox Business, including checking redirect settings server-side performance.

New Google Tool

Another source of assistance comes from Google Analytics, which just extended the Site Speed report with more metrics. These new set of metrics can be found in each one of the Site Speed tabs (Explorer, Performance, and Map Overlay).

The Technical section of the Explorer and Map Overlay tabs provides details on the network and server metrics. In addition to Avg. Page Load Time, the Site Speed report displays the following network and server metrics in the Technical sections:

Avg. Redirection Time - the time spent in redirection before fetching this page. If there are no redirects, the value for this metric is expected to be 0.

Avg. Domain Lookup Time - the average amount of time spent in DNS lookup for this page.

Avg. Server Connection Time - the time needed for the user to connect to your server.

Avg. Server Response Time - the time for your server to respond to a user request, including the network time from the user’s location to your server.

Avg. Page Download Time - the time to download your page. If you notice that some of the metrics are higher than expected, review your site operations and test if changes lead to improvements. For example, if you notice that Avg. Domain Lookup Time is high, you might want to change your DNS provider.


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